ELK Elsternwick Apartments
Problem
ELK Elsternwick Apartments was a new development not yet under contraction, they required an alternative approach to their existing lead generation provider due to poor lead quality and high cost.
Solution
Social Estate provided ELK with a high converting Ad product provided by Facebook which allowed leads to convert directly on Facebook from the Ad itself, no landing pages required.
This provided a frictionless process that allowed users to provide their contact details with two button clicks.
Ad targeting was enhanced through leveraging their existing contacts database to provide profile matching of potential Facebook user. In addition to this detailed demographic targeting was applied to hone in on high potential users who met financial and investment criteria.
Result
ELK was able to generate a steady flow of highly qualified sales ready leads complete with email and phone number. Feedback from the sales teams was that leads were of significantly higher quality than what had been provided previously.
Website: http://elkapartments.com.au/