Social Estate is an incredibly powerful digital marketing platform. Some real estate teams are even using Social Estate to sell properties before listing on the portals, saving their vendors thousands of dollars in V.P.A! We’re simplifying and revolutionising social and digital marketing for the real estate industry.
It’s no longer enough to just upload a listing to the portals, after all, it doesn’t take long for your listing gets pushed way down the page and before you know it it’s on page 3 of a users search results. Letterbox drops and local newsletters seem out of date in a digital world, still effective in some cases but how many of those do you think to end up in the bin? So many lost opportunities.
Digital advertising with Facebook and Google in compassion is targeted and allows you to showcase a property to up to 80% of the people in any given location. Social Ads also expose your listings and posts to people who may not even be actively looking but are still good candidates for a property or your services.
All this may sound complicated and it can be, Social Estate will save you from the time-consuming task of creating ads, for all the various networks and form making costly mistakes, with Social estate you know your Ad and social is being managed correctly and is in the hands s of experts who monitor your Ads and social posts performance, as new products and features become available you can be sure your campaigns are always up to date and performing optimally.
Our goal was to help you take care of your online advertising in minutes, not hours and automate repetitive tasks and bring expert knowledge into every campaign you run, lowering costs and skyrocketing results. We make it simple to publish dozens of eye-catching, ads to multiple networks – Facebook, Instagram and soon the Google Display Network with a single click
Social Estate, helps you streamline Ad creation for listings, testimonials, sales results and social media posts, boosting your agency and your personal brand within your local area by harnessing the power of advanced Advertising networks. Every campaign and social post is specifically optimised to maximise performance.
How it works
First you choose what you want to advertise, a listings, testimonial or agent profile, Social Estate will then create an Ad campaign, set the right audience, you can then tweak the campaign or audience to pinpoint the most valuable customers with Social Estate’s real-estate specific audience segments: first home buyers, investors, upgrades people similar to contacts in your database and more. You can even pinpoint people who speak specific languages or target additional suburbs.
Click submit and Social Estate will create Ad variations for each network, each designed for a highly targeted audience of local buyers and sellers, It’s that easy!
Once someone has seen your ad, Social Estate will re-target them with a different Ad to recapture their attention. Say, you’re targeting investors. The first Ad a potential buyer sees might feature the property itself. The next ad might show them the low-maintenance garden.
Over the course of each campaign, Social Estate’s Ad performance continues to learn and evolve to show the Ads that are generating the best results, putting your remaining budget into the Ad that is providing the greatest RIO, we’re all about saving your time and money.
After running a campaign, you can provide sellers with access to real-time reports that show how the campaign has performed. It’s a great way to let vendors know you’re getting the absolute most out of their marketing spend, and make a solid case for an increased spend when needed. It’s also a powerful listing tool to wow potential sellers.