Social Estate – Dead Simple Digital Marketing for Real Estate

Social Estate is an incredibly powerful digital marketing platform. Some real estate teams are even using Social Estate to sell properties before listing on the portals, saving their vendors thousands of dollars in V.P.A! We’re simplifying and revolutionising social and digital marketing for the real estate industry.

It’s no longer enough to just upload a listing to the portals, after all, it doesn’t take long for your listing gets pushed way down the page and before you know it it’s on page 3 of a users search results. Letterbox drops and local newsletters seem out of date in a digital world, still effective in some cases but how many of those do you think to end up in the bin? So many lost opportunities.

Digital advertising with Facebook and Google in compassion is targeted and allows you to showcase a property to up to 80% of the people in any given location. Social Ads also expose your listings and posts to people who may not even be actively looking but are still good candidates for a property or your services.

All this may sound complicated and it can be, Social Estate will save you from the time-consuming task of creating ads, for all the various networks and form making costly mistakes, with Social estate you know your Ad and social is being managed correctly and is in the hands s of experts who monitor your Ads and social posts performance, as new products and features become available you can be sure your campaigns are always up to date and performing optimally.

Our goal was to help you take care of your online advertising in minutes, not hours and automate repetitive tasks and bring expert knowledge into every campaign you run, lowering costs and skyrocketing results. We make it simple to publish dozens of eye-catching, ads to multiple networks – Facebook, Instagram and soon the Google Display Network with a single click

Social Estate, helps you streamline Ad creation for listings, testimonials, sales results and social media posts, boosting your agency and your personal brand within your local area by harnessing the power of advanced Advertising networks. Every campaign and social post is specifically optimised to maximise performance.

How it works

First you choose what you want to advertise, a listings, testimonial or agent profile, Social Estate will then create an Ad campaign, set the right audience, you can then tweak the campaign or audience to pinpoint the most valuable customers with Social Estate’s real-estate specific audience segments: first home buyers, investors, upgrades people similar to contacts in your database and more. You can even pinpoint people who speak specific languages or target additional suburbs.

Click submit and Social Estate will create Ad variations for each network, each designed for a highly targeted audience of local buyers and sellers, It’s that easy!

Remarketing

Once someone has seen your ad, Social Estate will re-target them with a different Ad to recapture their attention. Say, you’re targeting investors. The first Ad a potential buyer sees might feature the property itself. The next ad might show them the low-maintenance garden.

Smart

Over the course of each campaign, Social Estate’s Ad performance continues to learn and evolve to show the Ads that are generating the best results, putting your remaining budget into the Ad that is providing the greatest RIO, we’re all about saving your time and money.

Performance Reporting

After running a campaign, you can provide sellers with access to real-time reports that show how the campaign has performed. It’s a great way to let vendors know you’re getting the absolute most out of their marketing spend, and make a solid case for an increased spend when needed. It’s also a powerful listing tool to wow potential sellers.

Social Estate vs Hootsuite vs Buffer For Real Estate Social Media Management

Social Estate vs Hootsuite vs Buffer For Real Estate Social Media Management

You simply tell Social Estate what type of content to post at which times or leave the default schedule in place, and let the automation take over for you. Social Estate also allows you to schedule social updates directly into your social schedule for quick one off posts and add new content to your Content library for use in your broader content marketing strategy.

Foolproof Basic D.I.Y Video for Real Estate

A D.I.Y video is a great way to create valuable engaging content cheaply and easily, all you need is an iPhone and a tripod. Another key reason for creating video is that nearly all social networks give it preferential treatment, meaning you reach more of your audience more often.

We’ve put this guide together to help you get off to a flying start and have you producing your first video almost immediately.

Examples

Here are a few examples of what can be achieved with little or no expertise, this is exactly what you’ll be able to create yourself.

Film School

Now that you’ve seen what others are doing you can see how easy it is.

The two videos below will help you gain an understanding of some key video concepts and how to use composition to create great videos.

Terminology

Composition

Planning Your Video

Keep it simple - prepare the area you're filming, remove obstacles and objects that detract from the property. Use your last open of the day as your location if possible and shoot in the room with the most to offer.

  1. Always put your iPhone or camera on a tripod - this essential for good results and allows you to record solo
  2. Plan your composition, this is the difference between a good and bad video
  3. If you're moving around always move the camera slowly
  4. Always stay close to camera unless using a microphone

  5. Place a white board at the base of tripod facing you with a bullet point list of the points you'll cover
    • New listings
    • Recent sales
    • Parties through
    • Bidders at auction
    • Offers received
  6. When it's time to record don't rush, start recording and then count in your start 1,2,3 go on three - It’s OK to let the video record for a bit before you start, you can easily trim the beginning later on your phone.
  7. Don't be worried about doing more than one take if things get off track.

Creating a Weekly Market Wrap Video

A weekly market wrap is an easy video to create and it should be a simple exercise for most agents as you're likely already running through the script multiple times a week. Having said that you’ll want to practice this routine a few times until your conformable.

Where should I shoot my video? Anywhere, it could be on location at your last open for the week or from a meeting room.

The Process

Introduce the property you're filming from, or the first one on your list if filming from your office. Go into a little more detail with the first property.

Points to cover

  1. Location
  2. Features
  3. Buyer interest
  4. You know what to do...

Talk briefly about each point on your list, keep it short for all items except the first one, stick to the facts.

Once you have completed the list sign off with something like

  • Looking forward to seeing you at our opens
  • If you have any questions about properties in this video message me or leave a comment

Pro Tip

You can sit or stand during your video but don't alternate. Mix it up from week to week, one week stand and the next week sit.

That's it, basic right. Once you've created a few videos you’ll start to see many other opportunities for video as part of your social presence. All the point in this guide can be easily adapted to many different scenarios.

16 Stats That Prove Social Media Isn't a Passing Fad

  1. 92% of marketers agreed that social media is important for their business, up from 86% in 2013.
  2. 92% of all marketers indicated that their social media efforts have generated more exposure for their businesses.
  3. 80% of marketers indicated that their social media efforts increased traffic.
  4. 72% of marketers are using social media to develop loyal fans.
  5. 71% of marketers are using social media to gain marketplace intelligence.
  6. More than half of marketers who have been using social media for at least three years report it has helped them improve sales.
  7. 74% of marketers who spend 40+ hours using social media per week earn new business through their efforts.
  8. 95% of marketers who use social media at least 6 hours per week indicated their social media efforts increased exposure for their businesses.
  9. More than half of marketers who have invested at least 1 year in social media marketing report that new partnerships were gained.
  10. By spending as little as 6 hours per week, over 66% of marketers see lead generation benefits with social media. 
  11. Nearly half of those who spend at least six hours per week on social media efforts saw a benefit of reduced marketing expenses.
  12. More than 58% of marketers who have been using social media for one year or longer improved search engine rankings.
  13. More than half of marketers with at least one year of social media experience were generating leads with social platforms. 
  14. Over 84% of participants found that increased traffic occurred with as little as 6 hours per week invested in social media marketing.
  15. Of those with at least 1 year of experience using social media, 69% or more found social platforms provided marketplace insight.
  16. Of those who have been using social media for at least 1 year, 69% found it useful for building a loyal fan base.