Social Estate brings together three key pillars to provide a simple all in one solution to content marketing and digital advertising for real estate.
Automated Content (Posts are created for you)
Social Publishing (Posts are published to Facebook, Instagram… automatically)
Programmatic Advertising (Ads for Facebook, Instagram, Google...)
By combining content, publishing and advertising into one platform Social Estate allows you to envelop your prospects in a content bubble, keeping your message in front of them at all times. As new content is created it’s automatically scheduled and published to your social profiles and Boosted to highly targeted Ad audiences. V.P.A and other one-off Ad campaigns can also be easily created from any content in your account.
Key Benefits of Social Estate
B.Y.O Ad accounts, 100% audit able and transparent Ad delivery (You can see behind the curtain)
Simple transparent monthly pricing no hidden fees or commissions (You pay for the tool nothing else)
All in one platform to streamline and coordinate content, social publishing and Ad delivery (Fewer systems to stitch together)
Personalised, localised and targeted content delivery (Posts reflect the local area and demographic)
Auto Boost social posts to targeted audiences (Promote top performing content)
Flexible Ad types for V.P.A, Agent Profiles, Testimonial, Awareness, Video, Carousel, Single Image (Every available Ad type and format is supported)
Central content library for group assets and accessible to all (no more shared folders and emailing files to offices)
Group branding and customisable social tiles/templates (extend your offline branding to your online marketing)
Industry-relevant curated content (articles on interior design and investment sourced for you)
Custom social publishing schedule (You can configure things to be the way you want it)
Centralised account administration and reporting (manage any account or help and office fix something)
Individual office/agent billing(The office/agent pays for their Ad spend and Boosts)
Ad audiences sync with CRM contacts and website visitors for retargeting (CRM integration for listings and contacts)
Supports many integrations to bring more of your content into your marketing mix (reduces double handling)
How it Works
Automated Content
One of the most time-consuming tasks is creating content, Social Estate creates and sources fresh relevant content for you daily.
Social Estate monitors your online profiles, CRM, blog and many other sources to make sure all your latest reviews, listings and sales results are always available.
Social Estate creates data-driven info-graphics from your data and industry statistics
Social Estate turns your newsletter into personalised social posts
All content includes group branding, contact information and links back to your website
Social Estate curates industry-relevant content from leading industry blogs for you complete with captions.
Social Publishing
Preparing a social schedule can be time-consuming and hard to maintain long term. Each week Social Estate creates a unique and localised social schedule for you, you can add to it and edit as you need or do nothing at all.
Head office defines a schedule and Social Estate fills it from the office/agents available content.
The content used in each schedule comes from the office or agents own online profiles, website, newsletter, curated content and CRM.
All posts are accompanied by branded graphics and back link to the group or office website.
Offices and agents can review their weekly schedule, edit, add to, remove items or do nothing at all.
Supported Social Channels
Facebook
Instagram
LinkedIn
Google My Business
Programmatic Advertising
Managing and creating Ads for all the available placements across multiple Ad networks can be a very complex process, Social Estate simplifies this process down to a couple of clicks.
Social Estate allows you to easily create targeted Ad campaigns from the content, this includes your listings(V.P.A), sales results, reviews/testimonials and agent profiles.
Social Estate builds and updates your re-targeting and lookalike audiences, so every lead and site visitor can be re-marketed to.
Campaign performance can be tracked and monitored from your account dashboard and shared via email.
Supported Ad Networks
Facebook
Instagram
Google
FAQ’s
What percentage of my Ad campaigns budget is actually used to promote my Ad? 100% of the budget goes to your Ad, we don't charge a commission on placing Ads, unlike many others.
Where will my Ad be shown? Facebook and Google have extensive ad networks, your Ads may be shown in Messenger, Gmail, Facebook itself or on many other websites that make up the display network for both providers.
What Ad formats do you support? We support all major formats like a single image, carousel and video.
Can I access my Ad account data for additional marketing activities? Yes, you own the Ad accounts and can see exactly what's happening behind the scenes, you can even have an independent Ad Agency audit your account and suggests improvements.
Can I request something is posted to my social profiles? Yes, any time, just email us.
I don’t have a social presence or any social media accounts? Don't stress we can create branded accounts for you.
How many posts will I actually get per network? As a guide, we post once a day to Facebook and Instagram
What do you post? We create posts from your existing information and a mix of lifestyle and complementary material.
Where do you get the content for the posts? Our team are constantly researching relevant content for your profiles.
Will you build followers/fans for my social media channel? Yes, we also offer add-ons if you really want to grow.
Is there any lock-in contract? There is a minimum 6 month service period for all new accounts
How long until I see results? We recommend you hang in there for at least 3 months, but you will see results in the first month.movements