Your monthly newsletter shouldn’t be a one time deal you’ve worked hard to create it. In this blog, we’re going to look at how to turn your newsletter into a number of personalised posts to help bolster your social media schedule and increase engagement.
Below is a fairly typical example of a monthly newsletter, it talks about the current market conditions, how you can help clients, it also mentions local events and news. This type of Newsletter should be trivial for an agent to create, but how does this help with your social media?
Most of the time you create a newsletter and then you hit send.
Why stop there? Surely there has to be a way to get more usage out of this content after all you’ve spent enough time putting it together.
Well, there is. Take a look at the newsletter on the left, there are 4 paragraphs, each paragraph relates to topic or point. You can take each of these paragraph’s and use them as the basis for a social post with a link that directs users to the online version of your newsletter.
Most email tools create an online version of your email in case people have trouble viewing it it their email client, look for a link in the header of the email in your inbox, it normally reads “View online“ or “No Images? Click Here“ click the link to view your email in a web browser.
Now that you have a caption and a link for a few posts your ready to create the perfect social post. All you need now is an image to accompany each post, for this you can use a product called Unsplash it’s a royalty-free images library that allows you to download and collect images. Go to Unsplash and find an image to compliment each of your post captions.
Social Estate integrates with Unsplash so all your image collections can be used to create content, there are also many more advanced features to help make content creation easier. More information here.
Assembling Your Posts
The below post has three parts,
We’ve super summarised the paragraph and created a level of interest to encourage curious readers to follow the link. We’ve kept the comment on topic and straight to the point,
We’ve added a short link to the caption to take our users to the online version of the newsletter, the emoji grabs the eye.
We’ve also selected a visual interesting image that reflects caption
Hashtags, when selecting a hashtag it can be tempting to use something cleaver, most of the time these hashtags have poor performance, using something general will reach a much larger audience.
Complete Post
Booming Property Sales - That’s what we’ve been waiting to see and now with Spring in full bloom we can confirm there a huge turnaround across Melbourne.
📰 https://soest.co/k4u
#Melbourne
Re-purposing your content like this is a great option for time-poor agents and social media managers, and it also a great way to drive more traffic to your newsletter and bring greater consistency to your messaging.
Once these posts are published you will also want to promote each one, since these post will help drive traffic to your newsletter and website it’s well worth spending some money on them.
While not essential, providing 3-4 short points each month on local topics and market knowledge will help you take things to the next level and forms the basis of a more personalised social presence.
See how Social Estate can automate your newsletter from your recent social post, this can be a great way to reuse your social content and make the process of creating newsletter easier.