- 92% of marketers agreed that social media is important for their business, up from 86% in 2013.
- 92% of all marketers indicated that their social media efforts have generated more exposure for their businesses.
- 80% of marketers indicated that their social media efforts increased traffic.
- 72% of marketers are using social media to develop loyal fans.
- 71% of marketers are using social media to gain marketplace intelligence.
- More than half of marketers who have been using social media for at least three years report it has helped them improve sales.
- 74% of marketers who spend 40+ hours using social media per week earn new business through their efforts.
- 95% of marketers who use social media at least 6 hours per week indicated their social media efforts increased exposure for their businesses.
- More than half of marketers who have invested at least 1 year in social media marketing report that new partnerships were gained.
- By spending as little as 6 hours per week, over 66% of marketers see lead generation benefits with social media.
- Nearly half of those who spend at least six hours per week on social media efforts saw a benefit of reduced marketing expenses.
- More than 58% of marketers who have been using social media for one year or longer improved search engine rankings.
- More than half of marketers with at least one year of social media experience were generating leads with social platforms.
- Over 84% of participants found that increased traffic occurred with as little as 6 hours per week invested in social media marketing.
- Of those with at least 1 year of experience using social media, 69% or more found social platforms provided marketplace insight.
- Of those who have been using social media for at least 1 year, 69% found it useful for building a loyal fan base.
16 Stats That Prove Social Media Isn't a Passing Fad